Interactions and transactions that take place in the digital world are instant. Because we are so used to quick messages and fast responses, most people have found ways to make online communication quick also. Thus, people started using acronyms of different phases...
With the advent of instant messaging and SMS, many of us started using abbreviations to replace otherwise long words or phrases. The most common example of these abbreviations is LOL. Typically meaning “laugh out loud” or “laughing out loud,” this acronym is...
A well-constructed and compelling Instagram caption will lead to greater engagement. Captions are one of the things that the Instagram algorithm checks when ranking content in users’ feeds. Your followers will be able to see your photos and videos more often if you...
A Facebook pixel is a code that you can put on your website that tracks conversion rates from Facebook ads. The pixel helps to optimize ads based on this data, gather a targeted audience for future ads, and sell your product or service to people who have already taken...
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Yelp, Google Reviews, and Facebook reviews are a powerful tool for businesses, but they come with substantial danger. For example, in September viral media star, Nurset Gokce, better known as Salt Bae, had his Yelp profile bombarded with bad reviews after serving a...
“If you can’t measure it, you can’t improve it.” – Peter Drucker Evaluating your key performance indicators (KPIs) is critical for gauging whether or not your social media efforts are a success. After all, your ability to convert your audiences...
