How do you consume news? Are you one of those who enjoy sipping hot tea or coffee while reading an entire newspaper or the one who gathers all worldly knowledge via mobile while on the go? Well, reading entire articles of a newspaper seems to be something belonging to the ancient times and most of us belong to the latter category. Ergo, it is we who have facilitated this change of brevity and revolutionised the entire scenario and social media channels are mere drivers following the direction in which their audience is headed.
Twitter, the go-to social media platform of almost every individual for absorbing the current affairs was launched in 2006 and since then it has ushered the era of immediacy. Rather than producing information in long form articles, the media began to break content into smaller chunks to fit the (originally) 140 character tweet limit. And, it is this breaking of large information into smaller fragments so as to ensure engagement is what is today referred to as micro content.
Microcontent is the king
There were over 3.5 billion unique mobile internet users in 2017 which steadily grew to 3.7 billion in 2018. And, as the world swiftly shifts towards mobile devices, the way we consume information is also rapidly evolving. Hence, micro content is coming into play as the most powerful means of communicating with prospects.
Media savvy brands have whole-heartedly accepted the concept of micro content and are seen garnering the needs of their customers. They have shifted completely from the realm of lengthy and bulky articles to concise and succinct ones alongside incorporating micro content in different forms like visuals, let it be a stand alone image, bar graph and chart, or an infographic. The information providers are leaving no stone unturned to adopt differently creative approaches to suit the requirements of customers.
Microcontent is valuable to both brands as well as the consumers in different ways. For consumers, a thought provoking image or illustration will help them easily understand any information and help catch the key highlights in just a glance. They might also be encouraged to share it. While on the other hand, for brands it is a blessing in disguise as the burden of creating compelling and detailed articles regarding almost everything is off their shoulders. Now, they create custom templates and easily update the information which is in pipeline. Once published, the content is further marketed to drive viewers attention by sharing the same on various social networking platforms.
With diminishing attention spans and increasing need for information on the go, everything revolves around micro content being the vital content strategy at play with social media and mobile leading the change. Whether as a fun way to engage customers on social media or to reach sales prospects, micro content is the way to go. It is an effective and concise technique to educate and entertain your audiences.
Moreover, as the type of information we generate has changed, so have the tools which continue to evolve. And, micro content providers are also working hard to stay equipped with all the latest advancements taking place. The journey from unstructured document based writing to topic based writing and now to structured block based writing has been remarkable and shall continue to be.